The vision of ZCCP describes the long-term outcomes in society that the organization is working towards and describes a desired future that it endeavours to contribute to through its interventions. ZCCP’s vision is:
“A well informed and empowered Zambian society where individuals and communities make positive and proactive decisions for their health and general well being”
ZCCP’s mission statement reinforces the primary purpose of the organization and communicates how its people go about carrying out their mandate to achieve the outcomes they aspire to.
ZCCP’s Mission is to “Promote behaviour and social change in Zambia through the use of multimedia, social mobilization and advocacy, thereby empowering individuals to make informed and proactive decisions about their health and wellbeing.”
“To have contributed to the reduced HIV incidences and mitigation of its effect, improvement in adolescent health and maternal and child health in the target communities by 2015”.