Zambia Centre for Communication Programs (ZCCP) Kwatu is a not-for-profit, locally based multi-media communications organisation, which uses the power of the mass media (radio, TV and print) and social mobilization to reach the Zambian population and to affect social and behaviour change. The organisation uses a rigorous formative research process to generate appropriate edutainment content relevant to health and development priorities in Zambia.
Established in 2002, the core activities of ZCCP then took place under the auspices of a Regional Health Communication Programme involving nine (09) country partners in Southern Africa, which was co-coordinated by Soul City Institute of Health and Development Communication.
ZCCP also managed to run the One Love Kwasila campaign.
To ensure that the developed materials and interventions are contextualized to local situation, ZCCP developed ‘Kwatu’ as a well-known health and development communication brand, which has been used to carry all of its products.
ZCCP has a Board of Directors who are guided by the Board Charter and organisation constitution. The organisation has a strong footprint in community mobilisation to effect behaviour change. The organisation has implemented large projects across the country. It has received funding from different donors, PEPFAR inclusive.
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ZCCP has been taking services to far-flung areas of the country, where access to health care is difficult.
To better fight gender-based violence connected to HIV, ZCCP works closely with the royal highnesses to identify traditional beliefs, practices and traditions that promote GBV.
ZCCP has also been empowering adolescent girls and young women through life-skills and entrepreneurship as a way of impacting the girl child in the prevention of new HIV infections.
To be a knowledge and information hub on social, health and development.