The core activities of ZCCP since then have taken place under the auspices of a Regional Health Communication Programme involving 9 country partners in Southern Africa, which is co-coordinated by Soul City Institute of Health and Development Communication.
Zambia Centre for Communication Programmes (ZCCP) is a not- for- profit, locally b a s e d multi-media communications organization, which uses the power of the mass media (radio, TV and print) and social mobilisation to reach the Zambian population and to affect social and behavior change. The organization uses a rigorous formative research process to generate appropriate edutainment content relevant to health and development priorities in Zambia.
To ensure that the developed materials and interventions are contextualized to local situation, ZCCP has developed Kwatu as a well-known health and development communication brand, which has been used to carry all of ZCCP's products. ZCCP has also managed to run the One Love Kwasila campaign.
ZCCP has also conducted successful communication campaigns and programmes in Zambia focusing on HIV/AIDS prevention, GBV, nutrition and health. The organisation works with both local and international partners in its work
“A well informed and empowered Zambian society where individuals and communities make positive and proactive decisions for their health and general well-being"
“Promote behavior and social change in Zambia through the use of multimedia, social mobilization and advocacy, thereby empowering individuals to make informed and proactive decisions about their health and well-being.”